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Behavioral & Flow Analytics
SOLUM
Retail Flow & Customer Behavior Analytics

A retail analytics solution that measures visitor flow, movement patterns, and customer behavior across large retail stores and mart environments.
The system enables operators to evaluate marketing effectiveness, optimize store layouts, and enhance the shopper experience using spatial data.
Key Features

Core retail intelligence features that capture customer movement patterns
and measure marketing performance across large retail environments.

1


Foot Traffic &
Zone Flow Tracking

Captures customer movement routes,
dwell zones, and congestion points to understand behavior patterns.

2


Marketing
Performance Analytics

Measures exposure, engagement, and conversion effects of in-store marketing and POP displays.

3


Multi-store &
Global Scalability


Supports global retail operations with unified dashboards, standardized KPIs, and cross-store comparison.

Key Features

Core retail intelligence features that capture customer movement patterns and measure marketing performance across large retail environments.

1


Foot Traffic &
Zone Flow Tracking

Captures customer movement routes,
dwell zones, and congestion points to understand behavior patterns.

2


Marketing
Performance Analytics


Measures exposure, engagement, and conversion effects of in-store marketing and POP displays.

3


Multi-store &
Global Scalability


Supports global retail operations with unified dashboards, standardized KPIs, and cross-store comparison.